Smarter Spend, Better Results: Inside Proficy Digital’s Dealer Playbook | Ep. 110

In this episode of the Healey Brothers Pod, Jason Healey sits down with Justin Friend and David Raminick from Proficy Digital to break down what omnichannel, data, and AI really mean for car dealers.

They talk about how dealers can stop guessing with their ad budgets and start using predictive, AI-driven insights to reach shoppers where they actually spend time—Instagram, Pinterest, TikTok, YouTube, streaming, search, and more. Jason shares how Healey brands itself first, ties in community and creative content, and uses video to put real faces to the stores, while Justin and David explain how their platform forecasts demand 90 days out and helps dealers spend smarter, not just more.

Whether you’re trying to understand omnichannel, wondering if Instagram actually sells cars, or looking for a better way to plan your marketing budget, this conversation shows how data, creativity, and AI can all work together to grow market share and profitability.