The Healey Brothers Pod

Nicky Paraggio and Jason Healey wrap up everything they experienced at the 2025 New York International Auto Show. They break down the major press conferences from Kia, Hyundai, and Maserati, share insights from the “Shifting EV Landscape” panel, and highlight their exclusive interview with James Bell, Head of Corporate Communications at Kia America. From exciting vehicle reveals to the direction of electric vehicles, this episode is packed with industry takeaways from one of the biggest automotive events of the year.

In this special edition of The Healey Brothers Show, we’re on the ground at the 2025 New York International Auto Show with James Bell, Head of Corporate Communications for Kia America. We talk about Kia’s massive brand transformation over the past decade, from the game-changing introduction of the Stinger to the strategic logo rebrand that elevated the company from a “used car alternative” to a top-tier automotive brand.
 
James shares his personal journey with Kia, the brand’s electrification strategy, and why the rebranding effort helped reshape public perception. We also get his take on the excitement surrounding the all-new EV4, the K4 hatchback, and the EV3’s big win as 2025 World Car of the Year—even before its U.S. release. If you’re into branding, EV innovation, or just want a behind-the-scenes look at Kia’s evolution, this one’s for you.

In this episode, Jason Healey, Dylan Healey, Bryan Gingold, and John Paraggio sit down with Lori Creeden and Robert Matarazzo from Lincoln Tech during a local career fair to discuss how Lincoln Tech helps prepare future automotive technicians for real-world success.
 
The conversation dives into the hands-on training Lincoln Tech provides, the importance of connecting students with dealerships through partnerships, and how Healey Brothers works directly with Lincoln Tech to support career growth for new technicians. Whether you’re considering a career in automotive or you’re curious about how dealers invest in the future of the industry, this episode offers valuable insights into what it takes to succeed in today’s service bays.

In this episode, we break down the current tariff situation impacting the automotive industry and what it means for both consumers and dealers. With a 25% tariff on imported vehicles now in effect, automakers like Hyundai, Kia, and Honda are making big moves to shift production to the U.S.—while others, like BMW, may be raising prices.
 
We talk about why March was a record-breaking month for car sales, how some brands are handling the pressure, and what customers can expect when it comes to pricing and availability moving forward. If you’re in the market for a new car—or in the business of selling them—this episode offers a clear, no-nonsense look at how tariffs are reshaping the industry without getting too deep in the weeds.

In this episode of The Healey Brothers Show, we break down everything you need to know about multipoint inspections (MPIs)—why they matter, what they include, and how they benefit both customers and technicians. We’ll discuss how MPIs have evolved with new manufacturer requirements, their impact on vehicle safety, and why getting an inspection at a dealership can make all the difference. Plus, we’ll answer a key question: What does an MPI actually cost the customer?
 
Whether you’re a car owner looking to protect your investment or just curious about what goes on behind the scenes in dealership service, this episode is packed with valuable insights. Tune in now!

Buying and owning a car comes with its challenges, but we’re here to help make the process easier. In this episode, we’re breaking down some of the biggest issues customers face in the car industry and how we work to solve them. From getting approved for financing to dealing with negative equity in trade-ins, unexpected repair costs, and insurance surprises, we’ll cover what you need to know to avoid common pitfalls. Tune in as we share insights, tips, and solutions to help you navigate these challenges with confidence.

At our dealership, we’re always looking for ways to make the car buying and service experience easier and more transparent for our customers. In this episode, we’re discussing why we adopted Unotifi and Informativ—two powerful tools that help streamline communication, simplify financing, and improve the overall customer experience. We’ll break down how Unotifi keeps you informed with personalized updates and reminders, while Informativ makes financing more seamless with credit reporting and compliance solutions. Tune in to learn how these added layers of technology are making your experience better from start to finish.

In this episode of The Healey Brothers Show, we sit down with Allison from Pinterest to explore the unique power of Pinterest as a marketing tool. We dive into what sets Pinterest apart from other social media platforms, focusing on its intent-driven nature and why it’s so effective for automotive-related content.
 
Allison shares valuable insights into engaging female audiences on Pinterest, offering practical tips on tailoring messaging and content to resonate with this strong demographic. We discuss how our team integrates Pinterest into our broader omnichannel social media strategy, highlighting the types of content we share and how it aligns with our customers’ interests.
 
We also cover best practices for ensuring our brand’s message reaches the right audience, including strategies for optimizing visuals, keywords, and leveraging Pinterest’s unique platform for brand awareness and conversions.
 
Tune in to learn why Pinterest is a vital part of our digital marketing approach and gain expert advice on how businesses can maximize their impact on this powerful platform